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Franchising in the New Economy: Quiznos Expands to Convenience Stores and Gas Stations

In an effort to adapt to the new post-recession economy Quiznos has decided to open up small locations inside of convenience stores and gas stations. 

According to studies done by the NPD Group it showed that since 2007 restaurant sales have been slowing down and then last year they restaurant sales dropped by 3% whereas convenience store sales have rose every year steadily by 1%.  The reason that many annalists believe this has occurred is because the recession has caused many people who would normally treat themselves to a meal out every once in a while are not able to afford such luxuries anymore and have steadily been avoiding going to restaurants.

Quiznos has decided to begin placing small Quiznos franchise locations inside of convenience stores and gas stations in order to increase their profit and to make an attempt to regain some of the 3% of food sales that have dropped since last year. 

Quiznos plans to open 700 additional small in-store locations by 2012 in addition to the 125 locations that already exist. 

Companies such as Quiznos and many other food based franchises have decided to go about expanding their franchises and growing their sales numbers by bringing the food to the people who may not be likely to go to their food store. 

Adapting to the new economy is something that is necessary after a recession and unless it is done it will be hard for you as a franchisor to keep up with your competitors edge which will be making yourself more available to the consumer.